About Us

We are renowned for our competitively-priced new and diamond jewellery but our speciality is the vast range of second-hand jewellery, antique jewellery and pre-owned quality Swiss watches, all at unbeatable prices.


This family-run business was founded in 1982 when we opened 3 shops in Bournemouth, Boscombe and Christchurch. In 1986 we established Sarum jewellers in Salisbury and in 2000 we relocated the Boscombe shop to Westbourne. During 2003 we moved to larger premises in Saxon Square Christchurch. Bournemouth Arcade was opened in 2009 followed by Torquay. Our latest shop in November 2015 was the result of closing Westbourne and relocated to Dorchester.

Our business has always specialised in the sale of competitively priced gold jewellery and gemstones, sourced from British manufacturers where possible. Our extensive product mix and exceptional service has created a unique and friendly approach to retailing. From the outset, the company has bought and sold second-hand and antique jewellery and we now buy and sell pre-owned quality watches. Our acclaimed workshops and a vast spectrum of unusual and varied stock ensures that our shops continually provide an interesting venue for our many loyal customers.